ONSOfficial Name Search

Data study · updated August 2026

What America names its businesses — 26.23 million registered names, decoded

We hold the complete business registries of ten states — every LLC, corporation and nonprofit on file with their Secretaries of State, 26.23 million records in all. Counting the words in those names shows a country that names its companies for reassurance ("Services", "Group", "Properties"), a handful of states with a vocabulary all their own, and an LLC share that ranges from 50% to 72%. Useful if you're about to pick a name: the more common the words, the more names you'll collide with.

Servicesthe most common word in U.S. business names — 389 of every 10,000
24 charsaverage registered name length, including the LLC/Inc. designator
72%of Colorado's active entities are LLCs — the highest share
10states with full registry files in the study

The words America puts in a business name

Rate per 10,000 registered names, averaged across the ten states so a large state doesn't outvote a small one. The top of the list is reassurance vocabulary — words that promise competence and scale rather than describe a trade. That is exactly why they are weak in a name: a search for "Summit Services" returns hundreds of near matches in most states.

Services389
Group239
Properties166
Construction161
Management160
Solutions159
Consulting151
Enterprises149
Holdings141
Associates127
Home103
Service93
Street80
Center76
Property75
Investments75Realty65Care63Development60Family58International52Real50Estate49Capital47Cleaning47

Every state names differently

Strip out the national top twelve and each registry has its own accent — place names, local industries, the words a state's founders reach for.

StateMost common wordsDistinctive to the state
AlaskaServices, Management, Holdings, Properties, SolutionsInvestments, Insurance, Health, Family
ColoradoServices, Group, Consulting, Enterprises, SolutionsInvestments, Mountain, Real, Design
ConnecticutServices, Associates, Group, Construction, ManagementRealty, Street, Center, Development
District of ColumbiaServices, Group, Associates, Foundation, InternationalFoundation, International, Street, American
FloridaServices, Group, Enterprises, Solutions, InvestmentsInvestments, International, Cleaning, Care
New YorkGroup, Services, Realty, Management, HoldingsRealty, Street, Capital, Development
OregonServices, Construction, Properties, Group, ConsultingInvestments, Care, Family, Property
PennsylvaniaServices, Group, Associates, Enterprises, PropertiesRealty, Center, Development, Auto
VermontServices, Farm, Properties, Mountain, GroupFarm, Mountain, Insurance, Property
VirginiaServices, Group, Properties, Consulting, SolutionsInvestments, Care, Real, Property

LLC or Inc.? It depends where you file

Share of active entities that are limited liability companies, for the 7 states whose files code the entity type cleanly. Newer registries and states with cheap LLC filing skew high; states whose registries carry a century of corporations skew low.

…and how many names actually say "LLC"

The share of registered names that end in an LLC designator ("LLC", "L.L.C.", "Limited Liability Company"). Where this is lower than the LLC share above, founders are using the long form or the state allows the designator to be recorded separately from the name.

How long is a business name?

Average registered length runs from 22.8 characters in Oregon to 24.9 in Pennsylvania — around three to four words plus the designator. Two-word names are the most contested; a third, specific word (a place, a trade, an invented word) is the cheapest way to clear a registry check.

What businesses are being started — and what that means for names

The sectors driving new applications nationally in the twelve months to August 2026, from the Census Bureau's Business Formation Statistics:

Retail trade1.24 million
Professional, scientific and technical services901,672
Construction553,686
Other services506,107
Administrative, support and waste services427,548
Transportation and warehousing397,743
Health care and social assistance387,907
Accommodation and food services327,072

The trades show up in the names themselves: "Construction", "Consulting", "Home", "Realty", "Care" are all in the national top 25, so a new business in one of those fields is competing for names with more registered look-alikes than a software or design firm is. The professional-services boom shows up as "Consulting", "Solutions" and "Group" — the three most generic words on the list.

What people are checking right now

The words that appear most in the names people ran through our checker in the last 90 days, across 34 states: Home, Care, Works, Jewelry, Cleaning, Sterling, Services, Studio, Supply, Raw, Painting, Health, Jewelers, Taylor. Candles, thrift, glow, studio, dessert — small consumer brands, most of them one or two words, which is where a registry conflict is most likely.

Naming a business? Describe it and get name ideas that are checked against the state registry, federal trademarks and domain availability as they're generated — or test a name you already have.

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Methodology and sources

Cite or reuse

Free to quote and reproduce with a link. Suggested citation:

Official Name Search (2026). What America Names Its Businesses. https://officialnamesearch.com/states/data — based on state business-registry bulk files and U.S. Census Bureau Business Formation Statistics.

Business name guides by state